Download 2020 VML Strategic Plan
Adopted May 15, 2020 at a meeting of VML’s Executive Board.
Our Mission:
Strengthening local government through advocacy, education, and information
When we do our best work and fully deliver on our mission:
- Local Governments are more empowered and effective
- Community members trust their elected leaders
- Local officials are respected due to their effectiveness
Our Goals and Strategies
To best deliver on our mission over the next three years we will:
- Elevate the Impact of Local Government by Strengthening Relationships with and Between Municipalities
- Increase connection with our locality members across the state
- Grow our outreach and support with municipal staffs
- Facilitate collaborative peer-to-peer connections
- Accelerate Local Elected Official and Municipal Staff Impact Through Expanded Value-Added Programming
- Expand support for newly elected officials
- Bolster education through strategic partnerships with higher education
- Maintain strong advocacy efforts and grow member voice with the General Assembly
- Emphasize member localities’ leading practices and successes
- Establish member connections leveraging 21st century communication
- Cultivate 21st Century Leadership By Streamlining Our Governance Structure
- Update our governance structure to include a broader range of municipal voices
- Designate and articulate clear entry-points and pathways for leadership participation by members
- Fully deploy and empower VML staff
- Renew membership categories for broader participation and engagement
- Support Strategic Initiatives Through Organizational Strength
- Align current and new staff to support stronger relationships and member value
- Cultivate a strong brand through focused and strategic communication
- Re-envision the annual conference to strengthen relationships, engage members, and equip members for excellent leadership
