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Virginia Municipal League

Building Better Communities Through Sound Government

BETTER COMMUNITIES THROUGH SOUND GOVERNMENT

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Home / Organization / Strategic vision and goals
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Strategic vision and goals

Download 2020 VML Strategic Plan

Adopted May 15, 2020 at a meeting of VML’s Executive Board.

Our Mission:

Strengthening local government through advocacy, education, and information

When we do our best work and fully deliver on our mission:

  • Local Governments are more empowered and effective
  • Community members trust their elected leaders
  • Local officials are respected due to their effectiveness

Our Goals and Strategies

To best deliver on our mission over the next three years we will:

  1. Elevate the Impact of Local Government by Strengthening Relationships with and Between Municipalities
    • Increase connection with our locality members across the state
    • Grow our outreach and support with municipal staffs
    • Facilitate collaborative peer-to-peer connections
  1. Accelerate Local Elected Official and Municipal Staff Impact Through Expanded Value-Added Programming
    • Expand support for newly elected officials
    • Bolster education through strategic partnerships with higher education
    • Maintain strong advocacy efforts and grow member voice with the General Assembly
    • Emphasize member localities’ leading practices and successes
    • Establish member connections leveraging 21st century communication
  1. Cultivate 21st Century Leadership By Streamlining Our Governance Structure
    • Update our governance structure to include a broader range of municipal voices
    • Designate and articulate clear entry-points and pathways for leadership participation by members
    • Fully deploy and empower VML staff
    • Renew membership categories for broader participation and engagement
  1. Support Strategic Initiatives Through Organizational Strength
    • Align current and new staff to support stronger relationships and member value
    • Cultivate a strong brand through focused and strategic communication
    • Re-envision the annual conference to strengthen relationships, engage members, and equip members for excellent leadership

  • About the League
    • Directions to the VML office
  • Benefits of VML Membership
  • Strategic vision and goals
  • Executive Board
    • Executive Meeting Packets
    • Serving on the Executive Committee
  • Local Government Members
  • League Staff
  • VRSA
  • VML – VACo Finance
  • Affiliate Organizations
  • Go Green Virginia

Executive Committee Application

Application to serve on the Executive Committee >
Comments and questions about this website or the data provided may be addressed to Manuel Timbreza
©2021 Virginia Municipal League
Virginia Municipal League
P.O. Box 12164, Richmond, VA 23241
13 E. Franklin St., Richmond, VA 23219
804-649-8471

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