Marketing & Communications Manager
Job Description:
The marketing and communications manager will build and implement a marketing plan based on the organization’s strategic plan and brand. The mission is to communicate the extraordinary livability of the region along with the opportunities it will create over the next 5-10 years. The marketing and communications manager will oversee all branding and marketing activities for each function of MRRP. The ideal candidate will have a strong knowledge base and experience with best practices in the field, including digital marketing and advertisement, social media, content creation, events, websites and analytics.
EDUCATION & EXPERIENCE
• Minimum bachelor’s degree in business, marketing, or related field—degree may be substituted with robust marketing or similar experience
• 3-5 years of experience in marketing, economic development or related field
BENEFITS
• Competitive salary range of $45,000 to $60,000 in a low cost of living region
• Attractive benefits package with Virginia Retirement System, as well as health, dental, life insurance, cell phone and mileage reimbursements
CORE DUTIES
• Lead efforts in crafting marketing plans and activities for each function of the organization
• Identify and create marketing initiatives for future funding considerations
• Grant funding and reporting requirements
• Assist with planning and hosting regional tour for prospects, consultants and events
• Manage active and engaged social media platforms (LinkedIn, Facebook, Instagram and others)
• Work with contracted firms on content creation and campaigns
• Track and report marketing analytics of all activities (digital, social media, website, etc.)
REQUIRED SKILLS
• Proficiency in Microsoft Outlook, Word, Excel and PowerPoint
• Basic graphic design capabilities preferred
• Familiarity with databases, CRM programs and other SaaS tools
• Excellent written and oral presentation skills
• Excellent interpersonal skills that create an ability to gain the trust and confidence of stakeholders, allies and prospects
• Customer service orientation
• Ability to excel in a small and team-oriented work environment
• Analytical skills
• Strong organizational skills and ability to prioritize, as well as multitask
• Self-motivator with ability to approach job responsibilities from an entrepreneurial perspective
