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Advertising Rates & Specifications
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*No additional bleed charge on all full page ads. |
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7.25" x 9.75" |
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7.25" wide x 4.75" tall |
4.625" wide x 7.125" tall |
3.5" wide x 4.75" tall |
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Professional Directory Ad Sizes and Annual Rates |
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$320 - 2.25" x 1"
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$405 - 3.5" x 1"
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$540 - 2.25" x 2"
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Virginia Town & City
Virginia Town & City is published monthly by the league as a service to its members. The magazine’s mission is to serve as a medium of information and ideas for Virginia’s local governments, as well as to inform the league’s membership of the activities of the organization. The publication focuses on providing timely information on issues affecting VML’s members such as tourism, technology, public safety and environmental concerns.
Annual features include the legislative issue previewing the next General Assembly session, the VML Achievement Awards issue honoring innovation and excellence in Virginia local government, the conference issue that highlights upcoming annual conference events and familiarizes attendees with the host locality, and the conference review issue that provides a personal look at the new VML president. Regular columns include Page 4, People, News & Notes, The Corporate Page, Marketplace, Calendar, Professional Directory and The Back Page.
With a circulation of about 5,000 and a readership of about 16,000, the magazine is distributed to the following:
- Local government officials: elected and appointed – 56%
- Affiliate Organizations – 38%
- Advertisers, libraries, exchanges, subscribers, misc. – 3%
- Governor, Lt. Governor, General Assembly members, members of the US Congress and state agencies – 3%
Advertisement Requirements
Advertisements submitted for publication must be digital, pre-press ready. Adobe Professional Acrobat documents or PDFs preferred; distiller setting at Press Optimized or Press Quality; include crop marks. Other acceptable formats; TIFF, EPS, JPEG. Image resolution set at 300 dpi. All advertisements submitted on CD/DVD disks must include a color or black and white proof with printer’s registration marks.
Alterations and/or changes to your existing ad will be billed at an additional rate of $150. Additional production services required to incorporate advertisement into magazine will be billed, in addition to the regular applicable rate, at publisher’s cost plus 10%. When new art is not received by final closing date, right is reserved to repeat last submitted advertisement. All other ad production questions may be addressed to Manuel Timbreza.
VTC Measurements
Folded trim size: 8.5" x 11." Bleed size requires additional .25" on all sides; full bleed size: 9" x 11.5."
Color
See full color rates above – full page layout only, color proof furnished. Multiple page color (additional spot color) rates available upon request.
Special Page rates
Double-page, special folding and insert rates available upon request.
Annual Conference Issue - October
The largest and most widely read issue of Virginia Town & City features the host locality as well as the league’s annual report and reports of affiliate groups. This issue is printed in full color throughout. Contact Kimberly Pollard for space availability and rates.
Issue closing date: August 26, 2011
Download contract: Companies | Localities
Annual Product & Service Guide - January
This guide is a supplement to Virginia Town & City. A digest-size booklet used by local government decision makers as an indispensable reference guide to firms doing business in the commonwealth. Contact Kimberly Pollard for more information. View 2010 Product & Guide (PDF)
Issuance and Closing Dates
Virginia Town & City is published monthy. Advertising closing date is the 1st of the month preceding publication, except October “Conference Issue” which closes August 26, 2011. Download contract: Companies | Localities
Printing Process & Specifications
Offset printing; 150 line screen; 70# Camelot Velvet White Text self-cover (100# plus-cover for Oct. issue); Printing and saddle stich binding by B&B Printing, Richmond, VA.
Cancellation Policy
Ad insertion schedules cancellable only by written notice when received by closing date. No cover cancellations accepted. Cancellations or changes will not be considered executed unless acknowledged by the advertising manager. Virginia Municipal League and Virginia Town & City accept no responsibility for changes.
Discount and Billing
Sustaining members receive 10% discount on total cost of any display ad. Billing follows publication. Finance charge of 1.5% monthly, 18% yearly for balances not received withing 30 days.
Disclaimer
Virginia Town & City reserves the right to reject advertising that it deems unsuitable and to refuse acceptance from advertisers of questionable credit or trade standing. Responsibility for claims and actions based on advertising contract is borne by the advertiser and advertising agency.
All disks and other materials should be shipped to Virginia Town & City, 13 East Franklin Street, Richmond, VA 23219.
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